MARKETING
Marketing is the process through which businesses identify customer needs, create value, and deliver products or services to satisfy those needs profitably. Key Features of Marketing 1.Customer-Oriented- Marketing begins with understanding customer needs, preferences, and satisfaction. 2.Value Creation- It focuses on creating value for customers through useful and quality products/services. 3.Exchange Process- Marketing involves the exchange of goods or services for money or other value. 4.Continuous Process- It is not a one-time activity; it continues even after the sale (after-sales service, feedback, etc.). 5.Integrated Activities- Marketing includes various activities like product planning, pricing, promotion, and distribution. 6.Goal-Oriented- The main aim is to achieve organizational goals such as profit, growth, and customer satisfaction. 7.Dynamic in Nature- Marketing adapts to changes in consumer behavior, technology, and market conditions. 8.Creates Demand- It not only ...